When choosing the optimal marketing strategy for your own range, several important factors must be taken into account, as otherwise significant revenue potential in the monetization of your own range will fall by the wayside. So that this does not happen to you, I give in the following crucial strategic notes in chronological order: First, you should get an overview of which devices the traffic gets to their own website. As a guideline one can assume that nowadays more than 30% of the total accesses are made via mobile devices. Another 10-15% of the users surf, according to experience from Google Analytics, with a tablet on the Internet. Already here it becomes clear that an optimized marketing strategy may not limit itself exclusively to the advertising marketing of the Desktop range. See Marketing Strategy Example Afterwards, you have to think about the advertising positioning on the website. Here it is important to find the right balance between click-optimized positi