Affiliation is a system of exchange between advertiser and affiliate who agrees to display on his site the commercial offers of the advertiser against remuneration. A "win-win" system: the affiliate earns money with his website and the affiliate benefits increases his sales through this advertisement. Affiliation: principles The links Links to the Advertiser appear as visual elements (banners, buttons, skyscrapers, product search forms, ...) or text links (contextual links or brand name) to the affiliate site. Compensation The remuneration is variable, it is done: · on display: banner display or pop-up · click: the user clicks on the link to the Advertiser · double click: the user clicks on the link and clicks a second time on the site of the Advertiser · for sale: the user makes a payment on the site of the Advertiser · to the form: the user completes a form (questionnaire, registration, ...) on the af