In the intricate landscape of modern economics, businesses constantly seek strategies to maximize their profits while catering to diverse consumer needs. One such strategy is price discrimination, a practice where a seller charges different prices for the same product or service to different consumers. This approach, though controversial, has profound implications on market dynamics, consumer behavior, and business profitability. In this article, we will delve into the pros and cons of price discrimination in today's market. What is Price Discrimination? Price discrimination occurs when a company sells the same product or service at varying prices to different segments of consumers. This strategy is often employed based on several factors, including: Consumer Willingness to Pay: Prices are set according to how much different customers are willing to pay. Purchase Quantity: Discounts for bulk purchases. Geographical Location: Prices may vary based on the region or country. Time ...