Affiliation is a system of
exchange between advertiser and affiliate who agrees to display on his site the
commercial offers of the advertiser against remuneration.
A "win-win" system: the
affiliate earns money with his website and the affiliate benefits increases his
sales through this advertisement.
Affiliation: principles
The links
Links to the Advertiser appear as
visual elements (banners, buttons, skyscrapers, product search forms, ...) or
text links (contextual links or brand name) to the affiliate site.
Compensation
The remuneration is variable, it
is done:
- · on display: banner display or pop-up
- · click: the user clicks on the link to the Advertiser
- · double click: the user clicks on the link and clicks a second time on the site of the Advertiser
- · for sale: the user makes a payment on the site of the Advertiser
- · to the form: the user completes a form (questionnaire, registration, ...) on the affiliate site
Conversion ratios of visitors to
buyers seldom reach more than 1%. Despite this small percentage, the
affiliation remains a powerful marketing tool because without risk.
Some affiliate platforms
advertise up to 70%, but commissions are more frequently around 1 to 20%.
To be an affiliate
Being an affiliate allows you to
advertise your product or service without prior investment and therefore
without risk since you pay the affiliate only if the user visits your site or
if his visit results in a sale (depending on the type of remuneration).
And if the affiliation does not
bring you the customers you've been waiting for, you'll finally have little
money spent on traditional advertising.
To be affiliated
For the affiliate, also called
publisher, it is a good way to make profitable a website or blog. Some people
have done their job, but it is possible to make the affiliation in moderation
at least to make the upload and update of your professional website profitable.
Be careful, it's easier to be
affiliate than affiliate because the offer is simply lower than the demand for
affiliates.
Note: the more your site is
referenced, the more affiliate proposals you have, Advertisors are looking for
highly visible sites to post their advertising links and publicize their
products or services. And the more affiliation proposals you have, the more you
can charge your commission percentages.
Contribution and investment
Be careful to measure what
affiliation costs you and what it brings you in time and money whether you are
an affiliate or an affiliate. If necessary, you will have to go to another mode
of remuneration for your site or advertising for your shop. And if you still
want to keep your affiliate program, consider adjusting your commission percentages
to balance your budget.
Affiliation: functioning
Affiliation platforms
The relationship between
affiliates and Advertisers is most often on affiliate platforms, sort of
business directories.
Most active affiliate platforms:
- · zanox
- · Commission Junction
- · TradeDoubler
- · affili.net and its affiliate program
- · Net Affiliation
- · PublicIdées
- · Effiliation
- · Leadium
- · 1TPE
- · Affiliatis
Web Affiliations is the affiliate
portal. You can find many tips and a list of existing affiliate platforms.
Affiliate steps for affiliate
- · Registration to the free affiliate platform for the affiliate
- · Choice of an affiliate program and registration to this program
- · The Advertiser accepts (or refuses), depending on the quality of your site and other offers it receives
- · Once the agreement is concluded, reception of the advertising elements to be broadcast
- · Integration of the advertising element in a visible place on your site
- · Compensation (tools are used to measure the results of the campaign and to define the amount of the remuneration)
Affiliation steps for the Advertiser
- · Registration to the Affiliate Platform
- · Creation of your campaign (tools available on platforms to create your banner, button, ...)
- · Choice of remuneration
- · Choice of broadcaster affiliates
- · Update your affiliation (new banner, promotion, ...)
Choose the right affiliation
Affiliations charm and games are
the ones that pay the most, but the best for your site is to choose
affiliations related to the theme of your site, this is called contextual
advertising.
For example: your site presents
your craftsman mason activity, affiliate links can be real estate agencies, or
suppliers of materials for the building.
This gives added value to your
site, additional information; the affiliate program is no longer a simple
advertising link.
You want to start your online career with affiliate marketing and want to search more affiliate marketing websites? Click the hyderlink and start working now.
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