Search engine optimization is constantly changing, but you always need to include new keywords in your content. But how do you find the best keywords?
Of course with the tools and tricks of experienced search engine marketers. Use these secrets to search for keywords that can generate a lot of profitable traffic.
Read Also: 5 things that you should have understood in SEO
And since long-tail keywords are generally not as competitive as shorter keywords, they can be a lot easier for ranking, which means you're more likely to receive traffic.
To find long-tail keywords:
Product titles are a good start. Search your list of product or service keywords in the Google Keyword Tool. Make sure that you have selected the "Exact match" check box.
LSI works because search engines get smarter. For example, when a site talks about cars, search engines expect related terms such as brands, models, and car parts. The more semantic words you find, the more relevant and authoritarian you will be perceived. In addition, you rank better for more keywords.
How to find semantic keywords:
Search the key keywords in the Google Keyword Tool. Select the Matching Match check box. This will display a list of searches that are similar to your keyword, often in different order or with different word endings (like -s, -ed, -ing). You can also use related words to brainstorm, use a lexical database, or search with a ~ in front of the keyword in Google to see related results.
How to find current keywords:
There are a variety of tools to help you identify recent searches. Best known, however, is Google Trends.
Local keywords work best when you have a physical location for your business. That way, your business will appear on Google Maps, and you can encourage potential customers to buy either in-store or online.
You can use local keywords with no physical location to take advantage of your target market's desire to shop locally, offer fast shipping, or meet you in person.
To find location-based keywords:
Various keyword tools let you filter your results by location. Many are automatically filtered by country. Try to filter by state, city and postal code. Do not forget to add your listing to Google Places.
How to find keywords with Analytics:
Drill down until you can only see the search traffic displayed for each page (no direct, referral, or ad traffic). Take a look at the keywords that generate the most traffic on each page and the entire site. Use these words and variants more often.
How to find profitable keywords:
First, explore your keywords and separate them into linked lists. Then list the cost of each product or service you offer and try to find out products that could lead to a sale of multiple items. Finally, use this information to determine which keywords are worth more and which ones you use more, of course.
In any case, it's always a good idea to know the level of competition for your keywords to understand how much work is required to get results.
If you use a paid or internal keyword research tool, a lot of competitive research is already being done for you. If not, use this basic method:
1. Sign out of any Google Accounts such as Google+ or Gmail.
2. Search for your keyword in Google.
3. Add the PageRank values of the first 10 natural results. Videos are allowed unless there are more than 10 results on the first page. In this case, do not count YouTube videos because Google owns YouTube.
4. Divide the total PageRank value by 10 to determine the average PageRank of the results for that keyword.
Assign categories for keywords
The higher the average PageRank, the more difficult the keyword is. If you know the level of competition of your key keywords, you can sort them by color to quickly see the level of competition.
A smart strategy is to select a highly competitive keyword and several related low- and medium-competitive keywords for each page in order to gain authority over the highly competitive keyword.
Of course with the tools and tricks of experienced search engine marketers. Use these secrets to search for keywords that can generate a lot of profitable traffic.
Read Also: 5 things that you should have understood in SEO
LOOK FOR LONG-TAIL-KEYWORDS.
Long tail keywords are short sentences or word combinations of 3 to 5 words and sometimes more. They work because people who are looking for longer keywords are usually closer to the buying phase of the buying cycle. Although overall search volume is lower, long-tail phrases attract targeted traffic.And since long-tail keywords are generally not as competitive as shorter keywords, they can be a lot easier for ranking, which means you're more likely to receive traffic.
To find long-tail keywords:
Product titles are a good start. Search your list of product or service keywords in the Google Keyword Tool. Make sure that you have selected the "Exact match" check box.
USE THE LATENT SEMANTIC INDICATION.
Known as LSI, this secret covers the use of related terms in addition to your key phrases.LSI works because search engines get smarter. For example, when a site talks about cars, search engines expect related terms such as brands, models, and car parts. The more semantic words you find, the more relevant and authoritarian you will be perceived. In addition, you rank better for more keywords.
How to find semantic keywords:
Search the key keywords in the Google Keyword Tool. Select the Matching Match check box. This will display a list of searches that are similar to your keyword, often in different order or with different word endings (like -s, -ed, -ing). You can also use related words to brainstorm, use a lexical database, or search with a ~ in front of the keyword in Google to see related results.
KEEP TRENDS IN THE EYE.
Trends show you what's popular in the search. If one of the trend search queries or topics is related to your niche, or if you can effectively rank a trend topic, you can get a lot of traffic very quickly.How to find current keywords:
There are a variety of tools to help you identify recent searches. Best known, however, is Google Trends.
INCLUDE LOCATION-RELATED KEYWORDS.
By adding a country, region, state, or city name to a main keyword, you can stand out from the crowd and get higher in local search results.Local keywords work best when you have a physical location for your business. That way, your business will appear on Google Maps, and you can encourage potential customers to buy either in-store or online.
You can use local keywords with no physical location to take advantage of your target market's desire to shop locally, offer fast shipping, or meet you in person.
To find location-based keywords:
Various keyword tools let you filter your results by location. Many are automatically filtered by country. Try to filter by state, city and postal code. Do not forget to add your listing to Google Places.
ANALYZE YOUR TRAFFIC
If you're getting traffic to your site, use your analytics to find good keywords that are already working. Then use variations of these keywords and repeat what works. Why reinvent the wheel?How to find keywords with Analytics:
Drill down until you can only see the search traffic displayed for each page (no direct, referral, or ad traffic). Take a look at the keywords that generate the most traffic on each page and the entire site. Use these words and variants more often.
PRIORITIZE KEYWORDS BY PROFIT PER SALE.
The best keywords attract visitors who ultimately buy from you. So one of the secrets to finding great keywords is knowing what phrases will affect your bottom line.How to find profitable keywords:
First, explore your keywords and separate them into linked lists. Then list the cost of each product or service you offer and try to find out products that could lead to a sale of multiple items. Finally, use this information to determine which keywords are worth more and which ones you use more, of course.
CHECK THE COMPETITION.
Entrepreneurs who take risks may want to optimize for the most competitive keywords right from the start, while more conservative companies target low-competition keywords and succeed over time.In any case, it's always a good idea to know the level of competition for your keywords to understand how much work is required to get results.
If you use a paid or internal keyword research tool, a lot of competitive research is already being done for you. If not, use this basic method:
1. Sign out of any Google Accounts such as Google+ or Gmail.
2. Search for your keyword in Google.
3. Add the PageRank values of the first 10 natural results. Videos are allowed unless there are more than 10 results on the first page. In this case, do not count YouTube videos because Google owns YouTube.
4. Divide the total PageRank value by 10 to determine the average PageRank of the results for that keyword.
Assign categories for keywords
The higher the average PageRank, the more difficult the keyword is. If you know the level of competition of your key keywords, you can sort them by color to quickly see the level of competition.
A smart strategy is to select a highly competitive keyword and several related low- and medium-competitive keywords for each page in order to gain authority over the highly competitive keyword.
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